A confident smile can change your life — whether you’re preparing for a big event, wanting to enhance your professional presence, or simply aiming for greater self-assurance. For residents of Ashton-in-Makerfield, Wigan, and the surrounding Greater Manchester region, choosing the right cosmetic dentist matters. At Boutique Dental 23, we specialise in advanced cosmetic dentistry that blends aesthetic finesse with clinical excellence. (Address: 23 Bryn Street, Ashton-in-Makerfield, Wigan, WN4 9AX).

In this blog, we’ll explore what cosmetic dentistry truly means, the standout services we offer at Boutique Dental 23, and how we deliver both aesthetic outcomes and long-term oral health. By the end, you’ll understand why selecting a skilled cosmetic dentist is one of the best investments you can make in your smile.

1. What Does Cosmetic Dentistry Encompass?

Cosmetic dentistry is more than a veneer-only solution — it’s a broad field of treatments that enhance the appearance, function and longevity of your smile. At Boutique Dental 23, our cosmetic services include:

  • Composite bonding

  • Teeth whitening

  • Porcelain veneers

  • Clear aligner systems (e.g., Clear Smile)

  • Dental implants

  • Adult fixed braces for discreet orthodontics

Each treatment is tailored, so you aren’t just improving the look of your teeth — you’re also investing in their future health. Because a great cosmetic result depends on proper alignment, structure, and oral hygiene.

2. Why Location, Experience & Credentials Matter

Local Presence & Convenience

Salon-style cosmetic dentistry works best when it’s accessible. Boutique Dental 23 is based in Ashton-in-Makerfield, making it convenient for patients in Wigan, Leigh, St Helens and across Greater Manchester. With ample opening hours (Monday–Thursday 8.00–17.30, Friday to 17.00) and emergency out-of-hours contact, the practice is designed around your schedule.

Proven Experience & High-Level Training

Dr Peter Doorey (BDS MFGDP FCGDent) is Principal Dentist, with special interest in aesthetic and implant dentistry. His training includes postgraduate qualifications in aesthetic dentistry and advanced restorative treatments. This level of expertise means your smile transformation is managed by clinicians who not only create beauty but understand complex dental anatomy, function, and how to guarantee safe results.

Registered & Regulated

The practice is registered with the Care Quality Commission (CQC) and listed on NHS services as a mixed private/NHS provider — which means robust regulatory standards. When you choose Boutique Dental 23, you’re choosing a clinic committed to high standards of care, hygiene, and patient safety.

3. What Makes a Great Cosmetic Dentist: Five Key Criteria

When selecting a cosmetic dentist, use these five criteria to guide your decision:

  1. Comprehensive Assessment – A proper cosmetic dentist should evaluate your smile, bite, facial structure, and overall oral health before proceeding.

  2. Digital Planning & Preview – Modern practices offer digital mock-ups so you can preview results (veneers, implants, aligners) — Boutique Dental 23 offers these through their advanced treatment planning.

  3. Integrated Aesthetic and Functional Care – Cosmetic dentistry must consider jaw alignment, bite, and facial anatomy — not just how the teeth look.

  4. Quality Materials & Laboratory Work – Veneers, implants and aligners should use trusted materials and precision-made labs; the practice describes using high-grade materials across treatments.

  5. After-Care & Support – Cosmetic enhancements require follow-up, maintenance, hygiene check-ups, and patient education — Boutique Dental 23 emphasises this in their practice philosophy.

4. Popular Cosmetic Treatments at Boutique Dental 23

➤ Composite Bonding

An excellent entry point to cosmetic dentistry, composite bonding repairs chips, gaps or discoloured teeth using tooth-coloured resin. Quick, minimally invasive and excellent for younger adults or families.

➤ Porcelain Veneers

For a dramatic but natural-looking smile makeover, porcelain veneers provide durability, translucency and precision. Boutique Dental 23 builds personalised veneer plans, ensuring the smile suits your face and lifestyle.

➤ Teeth Whitening

Professional whitening offers safe, controlled brightening of natural teeth. The practice ensures customised trays or in-clinic sessions with monitoring for sensitivity and optimal results.

➤ Clear Aligners & Fixed Adult Braces

Not ready for full braces? Clear aligners such as Clear Smile offer discreet tooth straightening. For more complex cases, adult fixed braces provide robust orthodontic correction — all guided by aesthetic planning.

➤ Dental Implants & Full Smile Makeovers

Missing teeth can impact confidence, speech and facial structure. Boutique Dental 23 offers implant solutions and full smile design packages, integrating restorative and cosmetic dentistry for seamless results.

5. Location & Reach: Serving Wigan and Beyond

While based in Ashton-in-Makerfield, Boutique Dental 23 serves patients across the surrounding cities of Greater Manchester, including:

  • Wigan

  • Leigh

  • St Helens

  • Bolton

  • Manchester
    If you’re looking for cosmetic dentistry in any of these areas, the practice’s central location and strong reputation make it a top-tier choice.

6. The Patient Journey: What to Expect

Here’s what patients experience at Boutique Dental 23 when undergoing cosmetic treatment:

  • Initial consultation – full clinical exam, smile design discussion, treatment plan and quote.

  • Treatment planning – digital scans, mock-ups or photographs show potential outcomes.

  • Treatment phase – whether it’s bonding, veneers or aligners, the process is managed in-house with minimal steps and clear communication.

  • Maintenance & review – post-treatment hygiene, check-ups and optional after-care products ensure your investment is protected.

7. Why Cosmetic Dentistry Is More Than Just “Looks”

Investing in your smile through a cosmetic dentist delivers functional, emotional and long-term health benefits:

  • Improved bite & alignment – leading to less wear and jaw strain.

  • Enhanced self-confidence – which impacts social interactions, personal and professional life.

  • Better hygiene outcomes – straighter teeth are easier to clean, reducing gum disease risk.

  • Long-term structural health – veneer or implant-based restorations protect underlying teeth and bone.

8. Financing & Affordability

Boutique Dental 23 understands that cosmetic treatments are an investment. They provide:

  • Private fee guides

  • Finance options and 0% payment plans
    This transparency supports patient choice and ensures you understand the cost-benefit of your smile transformation.

9. Choosing Boutique Dental 23: Ready-Made for Cosmetic Excellence

What sets us apart:

  • A family-run clinic with local roots and global standards.

  • Specialist dentists undertaking advanced cosmetic and restorative training.

  • A comprehensive suite of treatments under one roof — from bonding to full implants.

  • Convenient location, flexible finance and a patient-first approach.

  • Registered professionals, high-quality materials and proven results.

10. Final Thoughts

If you’re considering cosmetic dentistry in the Wigan region, choosing a clinic isn’t just about veneers or whitening — it’s about partnering with a team that understands your smile, your face, your health and your personality.

At Boutique Dental 23, we deliver aesthetic transformations that are safe, durable, and tailored to you. When you choose us, you’re choosing an experienced, regulated clinic that shows up for every step of your journey — from consultation to confident new smile.

Ready to begin your smile transformation?
Book your consultation at Boutique Dental 23 today and discover how cosmetic dentistry can truly change the way you look, feel and live.